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About American Classic

Welcome to American Classic Beard Company, a pioneering men's grooming company where artistry meets grooming. Founded by world-renowned tattoo artist Shade Carpenter, our brand is more than just a grooming company; it's an embodiment of individuality, creativity, and the desire to craft extraordinary experiences for the modern gentleman.

Our Story:

American Classic Beard Company was born from the passion and artistry of our founder, a celebrated tattoo artist whose work has graced the skin of those who embrace unique self-expression. Our brand was created as an extension of this same passion, an opportunity to offer a grooming line that captures the essence of individuality, allowing men to showcase their personal style with the same artistry and panache.

Key Values:

  1. Artistry: At American Classic Beard Company, we believe that grooming is an art form. Each product we create reflects our commitment to artistic expression. Just as a tattoo artist's work is a masterpiece, our grooming products are crafted with precision and creativity.

  2. Individuality: We celebrate the uniqueness of every man. Our products are designed to enhance and showcase your individuality, allowing you to express your personality through your grooming routine.

  3. Quality: We take pride in delivering the highest quality grooming products. Every ingredient and formulation is carefully selected to provide a premium grooming experience that is both effective and enjoyable.

  4. Innovation: Much like the ever-evolving world of tattoo art, we stay at the forefront of innovation in the grooming industry. Our commitment to research and development ensures that our products continue to push the boundaries of performance.

Our Products:

American Classic Beard Company offers a curated selection of grooming essentials, including beard oils, aftershaves, colognes, and skincare products. Each product is meticulously crafted to provide the highest level of performance while allowing you to express your unique style.

Our Vision:

At American Classic Beard Company, our vision is to redefine the grooming industry. We aim to inspire men to embrace their true selves and express their personalities through their grooming routines. We believe that grooming can be a powerful form of self-expression, just like the artistry of tattooing.


American Classic Beard Company is not just a grooming company; it's a celebration of individuality, artistry, and the desire to be the best version of oneself. Join us on a journey of self-expression, creativity, and exquisite grooming. With American Classic, grooming becomes an art, and you become the canvas.